Types of digital marketing have grown increasingly diverse as the business market focuses more on the internet. In the past, people promoted through banners, brochures, and word of mouth—methods that demanded more on-the-ground effort.
Today, digital marketing is no longer a nice-to-have; it’s a basic necessity to compete. This article breaks down the most relevant and easy-to-understand types of digital marketing, especially for those just getting started.
To learn the fundamentals of digital marketing, you can read Digital Marketing Basics.
The Most Popular Types of Digital Marketing
Here are several types of digital marketing commonly used by many businesses:
Search Engine Optimization (SEO)
SEO is the process of optimizing website content to appear in Google search results. For instance, SpaceHub writes articles like “what is self storage” so the site shows up when people search for information about storage.
Search Engine Marketing (SEM)
Unlike organic SEO, SEM uses paid ads (such as Google Ads) to place your website at the top of search results. Great for fast outcomes.
Content Marketing
A strategy to create useful, relevant content that attracts an audience. This can be blog posts, videos, infographics, or e-books. Example: a tips article on organizing your home on the SpaceHub blog.
Social Media Marketing
Using platforms like Instagram, TikTok, and Facebook to build a brand and reach a wider audience. The content style can be casual and storytelling-driven.
Email Marketing
Sending emails to customers or prospects—such as promo updates, booking reminders, or monthly newsletters. Effective for nurturing leads.
Affiliate Marketing
Paying commissions to affiliates who help sell your products/services. This model fits e-commerce or digital products.
Influencer Marketing
Partnering with influencers to introduce your product to their followers. Formats include reviews, unboxing, or live sessions.
Online Advertising
Banner, video, or display ads that appear on websites, YouTube, or apps. Targeting can be based on user demographics and interests.
Matching Your Business with the Right Digital Marketing Types
Not every business needs to use every type of digital marketing. What matters is choosing what best fits your needs and capabilities—especially in the early stages.
Simple examples:
- If you have a website, start with SEO and blog content. Keep in mind that building SEO requires long-term patience.
- Active on Instagram or TikTok? Leverage social media marketing.
- Want quick results? Try SEM or online ads.
- Looking to build long-term connections? Use email marketing.
SpaceHub itself combines SEO, educational content, social media, and chat marketing—proven effective for reaching and educating potential users.
Also read: How to Optimize Instagram Marketing
SpaceHub-Style Digital Marketing Strategy Examples
As a storage service provider, SpaceHub implements a variety of digital marketing strategies:
- SEO Blog: Articles like “SpaceHub unit sizes” or “tips for storing items during a move.”
- Instagram & TikTok: Light, relatable storytelling content for everyday life.
- Interactive Chatbot: Visitors can instantly select information via a WhatsApp chatbot.
- Email Reminders: For users who booked but haven’t completed a transaction.
All of these strategies are rolled out gradually and continuously evaluated for maximum results.
Digital marketing is the key to keeping your business relevant. By understanding the different types of digital marketing, you can start building a promotional strategy that’s relevant, affordable, and measurable.
Start simple. And remember: good content will always have a place in your audience’s heart—when delivered the right way.
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