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What is an Exhibition? A Powerful Tool to Boost Product Promotion

What is an exhibition? How is it different from an expo or bazaar?
Find out in the article below to discover the best marketing approach for your business!

What is an exhibition? An exhibition is an event you may have attended—whether at the school level or international scale. It could take place in a school hall, shopping mall, or a dedicated venue like Balai Kartini in South Jakarta.

Many people are still confused about the difference between exhibitions, expos, and bazaars. Read on for a full breakdown of what exhibitions are all about!

What is meant by an Exhibition?

An exhibition is an activity where works, products, or information are presented to the public within a specific space and timeframe. These events typically last several days and may be held periodically. Some exhibitions are even touring events, rotating between cities or countries.

Visitors are offered experiences that delight the eyes, expand knowledge, or spark emotional connection. Each exhibition leaves a different impression, depending on the type of exhibition and how deeply visitors engage with its purpose.

Types of Exhibitions and Examples

Educational Exhibitions

These exhibitions provide insights and knowledge to their visitors. Some educational exhibitions are permanent, such as those in museums.
A concrete example is a geological museum that educates people about Earth. There’s also the planetarium, which introduces visitors to astronomy and space science.

Art Exhibitions

As the name suggests, art exhibitions showcase creative works in 2D, 3D, and even 4D formats. These can be permanent or recurring events.
It’s not uncommon for seasoned artists to host exhibitions of their life’s work.

Cultural Exhibitions

Cultural exhibitions offer immersive experiences, not just visual appreciation. Besides iconic crafts and sculptures, organizers often include performances such as traditional dance or culinary booths.
Visitors are invited to feel and interact with the living culture presented in the exhibition.

Promotional Exhibitions

Promotional exhibitions, such as auto shows, focus on product exposure with the goal of business conversion. While many attendees come just to browse, you’ll often find legendary, discontinued car models on display—an experience in itself.

Entertainment Exhibitions

These are usually themed around pop culture and fandoms. For example, the Attack on Titan exhibition was a global tour in collaboration with the anime production house, showcasing content for fans around the world. These types of exhibitions are touring and typically last about one month per country.

The Difference Between Exhibition, Expo, and Bazaar

Although often used interchangeably, exhibition, expo, and bazaar have distinct meanings and tones.

  • Exhibition is the umbrella term for any event that publicly showcases work, products, or ideas.
  • Expo refers to a more professional, curated exhibition, usually focused on a specific industry—like a tech expo, education expo, or MSME expo.
  • Bazaar is typically more casual and directly commercial, with the main goal being buying and selling. These events often take place in relaxed settings such as community gatherings, social events, or seasonal markets.

An exhibition is a platform for sharing ideas, creativity, and values with the public. Anyone can take part like as students, artists, business owners, or communities. Proper preparation, including storage and logistics, plays a key role in event success.

One common challenge when joining exhibitions is handling storage and logistics. Equipment like booths, display racks, folding tables, catalogs, and product stock often need temporary space. SpaceHub offers a practical storage solution before and after your exhibition.

Visit the SpaceHub page for more information:
Website: www.spacehub.id
Instagram | TikTok: @spacehub.storage
Facebook: SpaceHub Storage Indonesia

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